Germany's Grill Trend Atlas: The Most Popular Cuts of Grilled Meat Revealed
An analysis of digital brochure clicks reveals that meat and BBQ products are the most popular grilling category in Germany, accounting for 44.1% of searches. Regionally, Lower Saxony shows the highest enthusiasm, while pork neck steaks are highlighted as a very popular specific cut.
An analysis of click numbers from digital brochures shows which product groups are currently enjoying the greatest popularity for grilling in Germany. Meat and BBQ products overwhelmingly dominate search queries with 44.1% of clicks. Additionally, grilling equipment showed significant interest with a share of 24.2% of search queries, while veggie products occupied a solid spot in the overview with around 11%.
Regarding regional highlights, there are clear leaders in grilling enthusiasm. Garbsen in Lower Saxony, in particular, led regional excitement with a factor of 3.55%. Among larger cities, Dortmund led the list, while Schleswig-Holstein showed the highest enthusiasm at the state level with 2.79%. Among specific product highlights, pork neck steaks particularly stand out as very popular.
In summary, meat and BBQ items form the center of the current grilling trend, followed by accessories. The regional distribution of interest shows a strong leading role for Lower Saxony, while specific cuts of meat like the pork neck steak drive demand.