Uber partners with wineries for stress-free wine tastings
Uber has partnered with local, owner-operated wineries to offer stress-free wine tasting tours. This concept allows wine lovers to explore vineyards without driving worries, which winemakers appreciate for the relaxed atmosphere. The service is planned to expand to Frankfurt Airport for air travelers.
Uber is expanding its presence in the wine sector and is now partnering with local, owner-operated wineries. This new offering allows wine lovers to enjoy a carefree trip through various wine-growing regions, where they can explore diverse vineyards without having to worry about driving. The winemakers explicitly welcome this cooperation as it adds a relaxed atmosphere to the new service. Another major advantage of the concept is its suitability for transporting wine, which makes the tours particularly attractive for gourmet travelers. In the future, the winemakers plan to expand this service further. Specifically, the cooperation is intended for air travelers and will be extended to Frankfurt Airport to serve this new market.