ChatGPT shows ads for free and 'Go' users in Europe

OpenAI is now beginning to show ads for free and "Go" versions of ChatGPT. This step expands the company's monetization strategy and follows the introduction of advertising material in the United States at the beginning of this year.

In this context, the company has made important assurances to users: OpenAI guarantees that the advertisements will not influence the chatbot's answers in any way. To ensure transparency, it is emphasized that all advertisements will be clearly marked as "sponsored."

Furthermore, there are specific restrictions for the European rollout. In particular, personalized ads for sensitive topic areas such as health and politics are initially excluded. These measures are intended to ensure that the user experience remains reliable and trustworthy despite the advertising integration.