After Summer: Decline in Tourism Demand in Crimea and Krasnodar Krai
The Russian resort regions, including Crimea and Krasnodar Krai, are experiencing a noticeable drop in booking demand post-summer. Experts forecast a 7 to 19 percent dip in overall domestic tourism demand for 2026. The decline is linked to issues like infrastructure problems in Crimea, while Anapa and the Golden Ring remained popular destinations.
The Russian resort regions, especially Crimea and Krasnodar Krai, are seeing a noticeable decline in booking demand after the peak summer season. Experts predict a 7 to 19 percent drop in overall domestic tourism demand for the entire year 2026, accompanied by shorter lengths of stay in various regions.
The Crimea is particularly affected, with its demand dropping significantly in June. This decline is attributed to infrastructure and fuel problems, causing the general demand for recreation there to fall by more than half. A decline in booking shares is also visible in Krasnodar Krai, which dropped from 13.6 percent to 12.4 percent. Another negative trend is seen in Sochi, whose revenues are expected to have decreased by 10 to 20 percent.
Despite these declines, there were still popular destinations. In the summer of 2026, Anapa, Karachay-Cherkessia, Murmansk, and the Golden Ring were the most popular travel destinations. Overall, these developments paint a picture of a seasonal slowdown in the traditional tourism hotspots.